Field Bloom

THE PROJECT TRANSLATES FLORAL PRACTICE INTO A TACTILE DIGITAL LANGUAGE BUILT FROM STEMS, HANDS, PAPER AND SHIFTING COLOR.

WE AVOIDED OVERLY ROMANTIC TREATMENT AND INSTEAD USED CRISP CROPS, EDITORIAL LIGHTING AND DIRECT TYPOGRAPHY TO MAKE THE WORK FEEL CONTEMPORARY.

THE SYSTEM CAN FLEX BETWEEN INSTALLATIONS, WEDDINGS, PRODUCT COLLABORATIONS AND SEASONAL STUDIES WITHOUT LOSING ITS IDENTITY.