Nox Optics

FOR NOX, THE VISUAL IDEA BEGAN WITH FACE, REFLECTION AND COLOR. LENSES BECOME FILTERS, WHILE PORTRAITURE SUPPLIES THE EMOTION.

THE MOTION LANGUAGE IS RESTRAINED BUT GRAPHIC: SLOW ZOOMS, SUDDEN COLOR SHIFTS AND TYPOGRAPHIC INTERRUPTIONS.

THE RESULTING SYSTEM FEELS FASHION-LED WITHOUT LOSING THE PRECISION EXPECTED FROM A DESIGN OBJECT.