Tide House

WE TREATED THE RESTAURANT LIKE A COASTAL STILL LIFE: REFLECTIVE SURFACES, RESTRAINED TYPOGRAPHY AND DIRECTIONAL NATURAL LIGHT. THE GOAL WAS ATMOSPHERE BEFORE EXPLANATION.

THE PHOTOGRAPHY AVOIDS FAMILIAR SEAFOOD CLICHÉS. INSTEAD, THE VISUAL SYSTEM USES WATER, GLASS, SILVER AND NEGATIVE SPACE TO MAKE EACH DISH FEEL PRECISE AND TACTILE.

ACROSS WEB, PRINT AND SOCIAL, THE RESULT IS QUIET, SENSORY AND UNMISTAKABLY DESTINATION-LED.